Rival Foods takes a B2B-first approach, collaborating with the food service industry, retailers, and food brands across Europe to bring next-generation plant-based dishes to consumers. The Series B funding will help further optimize production costs—without compromising on taste, texture, or nutritional value.
In addition to scaling operations, the investment by APG—with participation from PYMWYMIC and ROM Utrecht Region, together with a follow-on investment from existing shareholder PeakBridge—will support team expansion, international growth, and new partnerships with major players in foodservice and retail.
Founded in 2019 as a spin-off from Wageningen University & Research, Rival Foods has developed a proprietary platform that produces whole-cut meat alternatives—products that closely mimic the structure, flavor, and mouthfeel of animal-derived meat cuts, while being fully plant-based, clean-label, minimally processed, and free from artificial additives.